kini
Branding
Marketing
Creative
KINI is a manifesto against the stereotypical perception of a person through their appearance. It is the freedom of self-expression, individual style, and the inner light that reflects outwardly.
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Target Tasks of Rebranding
- Formation of a new brand platform, including a name change to better align with the company's strategic goals.
- Development of a communication strategy based on the principles of intergenerational connection and the beauty of diversity, as well as emphasizing projects focused on supporting women's strength and independence.
- Redesign of the corporate style, visually reflecting the updated communication strategy and brand values
